Sammy is a contemporary designer passionate about branding. Driven by curiosity,
she is always eager to understand ‘the why?’ behind every design challenge. She
has an open-minded and adaptable mindset and is always looking for opportunities
to learn and enhance her design skills.
Her Next Play is an exciting campaign that EMPOW[HER]S youth female footballers
to take control of their careers and ultimately achieve their dreams. Through various
outcomes, the campaign is accessible to the target audience while giving them the
toolkit they need to become [HER].
Becoming [HER] means becoming the professional woman footballer that
generations after will look up to as a LEAD[HER]. Her Next Play creates a
community of like-minded female footballers who all have the same goal in mind.
The dynamic composition of the design excites and inspires these footballers to get
involved in [HER] community and feel EMPOW[HER]ED by taking control of their
FUT[HER].