Amy Sproston

@amyspro.designs
amyspro.co.uk

Amy’s work is an extension of who she is and what she believes in. Human connection is the driving force for everything that she does, and her work connects creative concepts to tangible outcomes, which in turn connect with their defined target audience.

Amy’s favourite thing about being a designer is that she is always learning. Whether this is learning a new practical skill and piece of software or learning about a new demographic and subject matter through her research. She believes that the ability to apply this learning visually, in a way which connects with a target audience, is a feeling like no other.

Love Without Borders is an emotive campaign promoting Wise’s international banking services to selected demographic; relocators and their families. After researching into the issues that this audience faces, I was able to turn what initially read as a cold and corporate D&AD Newblood brief about banking, into an emotional campaign full of storytelling and human experience.

Loneliness was the issue which I identified in the relocator demographic. The challenge of leaving behind family and friends and no longer being able to provide the level of support as previously possible can feel incredibly isolating. But this is where Wise can help. This campaign celebrates how Wise’s modern technology allows you to show love and support from anywhere in the world, through the transfer of money.

ReFrame

13.06 20.06.2025

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