Olly is an ambitious and experimental graphic designer with a flair for brand campaigns, typography, editorials, motion and illustration.
Sifft reinvents the once existing bike share scheme in Cardiff with a twist. The short lived program was introduced to the city during 2018 however removed at the start of 2024. During its lifespan over 3000 bikes were made unusable due to theft and vandalism and the program even had to be stopped temporarily in 2021.
Due to crime being the reason that these bikes vanished in the first place I took a satire approach and created a brand that celebrates the history of Cardiffs crime. I have explored this because I believe it will create more of an impact on the publics behaviour around the issue and the cycle routes included will take users to historical crime locations making the brand more interactive.