Jonaid is a designer guided by conceptual thinking and strategic design, ensuring that both visual impact and usability are achieved in every outcome. His approach goes by an ethical design mindset that values clarity, inclusivity, and long-term impact.
Identity in Biculturalism is an interactive, motion-based user interface that explores how individuals experience and express cultural belonging. Centred on British and Pakistani cultures, the design features four scenes that guide users through different personal and social aspects of biculturalism. Users can toggle between languages and backgrounds to visualise how individual preferences shape identity.
Adjustable interface elements, contrasting colour palettes, and gradient transitions portray how identity shifts in response to environment, culture, and values. These features encourage reflection on cultural belonging. The research within the UI provides insight into the lives of British Pakistanis, inspiring dialogue around diversity and the lived reality of hybrid heritage. By promoting empathy and understanding, the project aims to highlight the complexity and richness of living between two cultural frameworks.