Isabel Morgan
@izdesignss
izdesigns.co
Heavily researched, CTRL addresses the root causes of harassment with targeted strategies. The campaigns outcomes include a strong brand identity with a striking logo that reflects both current modern trends and a sense of nostalgia for older audiences. Visually impactful in game designs are created to disrupt toxic behaviour, prompting players to confront and rethink their actions. Posters with powerful messages are placed in both gaming events and real-world locations to drive awareness. A hard-hitting advert captures real life experiences of harassment, encouraging men to reflect on their behaviour